For this year's D&AD New Blood Competition, I entered brief set by Universal Music, to create a visual suite and promotional material for their annual music festival for everyone at the Universal Music team. I named the event 'Sound System' being an ecosystem of sound. This 'ecosystem' represented the diverse system with the integration of roles within the company, creating a thriving system of sound. The visual identity of the event was the mixture of the organic and inorganic, with the wayfinding through the 'jungle' bringing anticipation of the live performances. I used Blender to create the eerie neon motion graphic, Dimension, Photoshop, Illustrator, Premier Pro, and AfterEffects.
Research and Ideation period: 1 week, Production period: 2.5 weeks.
